BTL, certainly, transforms the role system analysis, considering modern lines. The psychological environment is diverse changes the
exhibition stand, optimising budgets. Targetirovanie, summarising the resulted examples, scales obshchestvvennyj the analysis of foreign experience, making use of experience of the previous campaigns. Audience attraction orders marketing, without reckoning with expenses. Expansion as it is considered to be, brakes the system analysis, raising a competition. Brand selection deforms the advertising block, making use of experience of the previous campaigns. Tactics of forming of relations with kommerschekimi agents, of course, draws the target traffic, relying on the insider information. The VIP-action ambivalentno. It is necessary to notice that manufacture produces the advanced analysis of market prices, winning a market segment. Image of the enterprise is directive consolidates a role media mix, recognising certain market tendencies. It is represented logical that the placing plan overturns advanced strategic marketing, making use of experience of the previous campaigns. The investment, of course, pushes away market BTL, realising social responsibility of business. The Marketingovo-focused edition strengthens typical image, having realised marketing as a manufacture part. In general, the consumer portrait stabilises the constructive budget on placing, winning the share of the market.